A sticky mat that makes a difference!

I’m really not into promoting stuff, but if you HAVE to do some shopping (as it’s all about consumerism, or was there some other aspect to Christmas I missed?):

This yoga mat is produced without the company manufacturing it making any profit, and without the company selling it making any profit. It all goes to this nonprofit. Not bad right? Oh and did I mention that it looks nice, too? :)

Orla Kiely yoga mat

Orla Kiely yoga mat

Marketing and business management – the Yogic way?

A while ago we talked about how Steve Jobs wanted to introduce compulsory meditation classes for employees. Now, the ingenious marketing people at Lululemon (yes, that’s the yoga clothes producer) found another way of driving the business forward: Employees are encouraged to read Ayn Rand’s novel Atlas Shrugged, the “second most influential book for Americans today” after the Bible, according to a joint survey conducted by the Library of Congress and the Book of the Month Club. In fact, Lululemon’s company vision, to “elevate the world from mediocrity to greatness” is something its founder Chip Wilson came across in precisely this book when he first read it at the age of eighteen, feeling particularly inspired by its main character John Galt.

Quote from novelist Ayn Rand.

Quote from novelist Ayn Rand (Wikipedia)

We learn here, that “in Atlas Shrugged, Ayn Rand describes a society where people work and reside in government-controlled environments that are tightly regimented. Without realizing it, this control created a society of mediocrity; propagating a cycle of listless, uninspired existing as opposed to living. The character John Galt encouraged all of the world’s innovators and intelligent minds to go on strike from the increasingly controlling government in order to create a vacuum of brilliance, proving that independent creativity and free-will is critical for quality of life.”

The quote; "Who is John Galt" from A...

The writing on the wall (Wikipedia)



Pretty heavy stuff, isn’t it? But Lululemon doesn’t stop here. The company now prints  “Who is John Galt?” on all its canvas bags, carried across the US by devoted fans. “Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, cheering us on.”

However you might look at it, this marketing campaign (or company vision, if you want) is everything but mediocre. Would John Galt have invested in a Lululemon outfit? I wonder.

Enjoy the practice, whatever you’re wearing! ;-)

Yoga sells. Yoga + Sex sells…more?

Don’t get me wrong. This woman is stunningly beautiful and probably among the best yoga teachers on this planet. BUT… Is.This.Really.Truthful.To.The.Idea.Of.Yoga?

Yoga Journal June 2011

Yoga Journal, June 2011

OK – she’s not naked. She wears socks, sorry, sox.  (If you really wanna see more of those…sox, there’s some other pics here: http://www.toesox.com/index.php/media/toesox-ads/122-yoga-ads )

Someone told me that yoga was a spiritual practice (but maybe I got that wrong). And how about this rule that applies at least in India: Cover knees and shoulders and, above all, leave those tight lycra pants at home?

Is this a stroke of genius from a marketing point of view, or sacrificing the basic principles of yoga?

Any one? :-/