Finally, after we’ve been bitching about this for weeks and weeks (without having read it, of course, but hey – such petty details don’t hold us back), the book is out. You know, the one hat contains the infamous “How yoga can wreck your body” piece that got published in the New York Times. Exactly – the one.
“The science of yoga – the risks and the rewards” is written by William J. Broad, a NYT senior science writer, and business minded as he is, the author is now travelling the world, promoting his work. He’s in the UK at the moment, creating a big stir. Here’s just some of the headlines the British press (known for its measured approach, ahem) used:
- Can yoga classes kill you? (Daily Mail) – “The startling question posed by a leading science writer.”
- ‘Green’ yoga teachers could kill (The Telegraph) – “Performing yoga while being instructed by an inexperienced teacher can be deadly as they sometimes put pupils in life threatening positions, an expert on the activity has warned.“
- Can yoga kill you? (BBC)
Something major is going on here. Non yogis will hear about this and may decide not even to give it a go. Beginner yogis will hear about it and may decide to stop their practice. While I don’t think that committed yogis with a daily practice will feel their life is upside down now, the majority of people will fall into the first two categories.
Sure, the author has landed a big coup in terms of marketing (after all, we’re talking about him right here, right now…), but:
Will yoga teachers around the world pay a high price for Mr. Broad’s cheeky marketing methods?
The book’s just a few clicks away, right here. However, should yogis support the author’s “science” with their hard-earned money, teaching yoga?
What do you think?