I’m currently researching the BEST of YOGA guide Perth (after Melbourne, FREE, nonprofit, independent), which means I go to a lot of classes. A hell of a lot of classes. Every day. Sometimes several times a day. And I see many, many yogis.
You know how it is. You’re supposed to focus on your drishti. Well, I don’t know you, but I can’t help noticing people around me. And what I did notice is this: Probably 80% of yogis in any given class wear at least one (if not two) items by Lululemon. It’s the widely accepted, established yoga gear brand.
But now this:
There’s a brand that challenges Lululemon with (gasp) $400 yoga pants. If you’re wondering what these pants (“a watercolor painting full of pastels”) look like, here you go:
They’re called the “Nordica” leggings and they’re made by Bandier (they’re actually $420 but at that price the $20 more won’t matter). The brand, created by Jennifer Bandier, is only two years old but already has a flagship store in Manhattan.
And the store is more than a store: It’s a place to shop, stay, hang out:
Somehow, it all strangely reminds me of the L’Oréal slogan “Because you’re worth it.”
A marketing strategy that seems to be working well.
Top image: Bandier. Store image: Stefania Curto for the New York Times.
Slogan: L’Oréal.
Categories: Controversial, Inspiration, Trends, Yoga
Yoga & Joyful Living 
Lovely pants, but $400? Oh nooo.
Hell, I’m lucky to find decent pants at my Good Will lol
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For $400, I better be able to wear them 24/7 without them getting that rank yoga pants smell 😉😂
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OMG no way. Hilarious to the point where I can’t believe this exists! Wow our world is…special. I need to be comfortable, and I’m set for exercise. Hopefully they’re comfy!
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OMG …Yoga can’t be ‘marketed’ like this? …….all you need is a dusty old floor …..enough room to lie flat out with your arms outstretched and to breeeeeeath:D:D:D
These pants are sacreligious:D:D:D
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I am always flabbergasted at the price people will pay for things. I cannot imagine paying $400 for something that I roll around on the floor in. As CeeJayKay says, putting the money towards a class/training/retreat seems to be more my speed.
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Haha, well said. But I imagine that people buying these pants probably won’t even use them for yoga 🙂
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Thanks for sharing this! Sometimes the yoga clothing price is a little out of hand. What matters most is to just feel comfortable and practice 🙂
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Yes, totally agree!
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This absolutely blows my mind… Even with Lululemon I am a little baffled. The clothing is absolutely beautiful, but I just can’t justify the price. Thank you for sharing!
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Oh my goodness! I don’t think all of my yoga pants together total that price! LOL 🙂
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Same here 🙂
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WoW!!! I won’t be paying $400 for anything I wear really haha
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Gorrrrrrgeous looking yoga pant but pwoar!!!! £250??? I’d rather put the money towards a fab yoga retreat x
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Haha, same here 🙂
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